The House of Oud: Perfumes that merge art, passion and excellence

An Italian brand where creativity and technique become perfume

The House of Oud It is not simply a perfume house; It is an artistic manifestation, a bold merger between reason and emotion, between the accuracy of engineering and the sensitivity of artistic creation. This Italian firm has managed to position itself as one of the most exquisite and avant-garde brands within the universe of niche perfumery, and nowadays their creations are available in Perfumery Laura, authentic reference in luxury perfumery in Alicante since 1975.

Origins with dual soul: between science and art

The House of Oud is born from the restless soul of an engineer passionate about art. From the beginning, the brand has been driven by an ambivalent and extraordinary vision: that of uniting technical rigor with creative freedom. Engineering contributed the method, accuracy, analysis; While art brought with it the emotion, inspiration and desire to tell stories through fragrances.

Each perfume of The House of Oud is the result of a complex formula where the noblest raw materials in the world combine with artistic sensitivity, giving rise to compositions that are literally olfactory poetry.

An evolution towards new dimensions: The birth of Thoo

Over the years, the signature was evolving until it becomes transformed into Thoose (The House of Oud), a creative space where various artistic disciplines converge. Painting, music, poetry, travel, architecture and even pastries are integrated as sources of inspiration to give life to absolutely unique perfumes. Thoo thus becomes a platform where art breathes, where the perfume becomes universal language and where luxury is redefined with soul and content.

In Perfumery Laura, these olfactory works find an ideal place to be admired, explored and finally treasured by lovers of the extraordinary.

Perfumes that tell stories with olfactory ink

Each fragrance of The House of Oud has a story to tell. It is not simple aromatic mixtures, but of true narrations that use raw materials such as words and emotions as grammar. Behind each bottle there is an inspiration, a vital anecdote, an epiphany, a revelation. Therefore, the brand is presented as an open book where the user can be lost, page after page, note after note, letting each chord lead to unknown and sensory worlds.

Excellence as an irrevivable value

The brand deeply shares Pearl S. Buck's vision: "The secret of joy at work is contained in a word: excellence." The perfume is not conceived without the maximum technical rigor, without the domain of modern alchemy, without the meticulous dedication to every detail. Excellence is not a goal, it is the starting point. And it is precisely that search for perfection which makes The House of Oud's perfumes so appreciated by the true Connaisseurs.

A multidisciplinary team of creative geniuses

The strength of the brand resides on its team, a real collective of bright minds and creative talents from around the world:

• Cristina Mercaldo, Creative director, provides harmony and visual balance that defines the aesthetics of the brand.

• Cristian Calabró, perfumer, focuses on the three pillars that sustain each fragrance: harmony, intensity and continuity.

• Douglas Morel, perfumer, believes in the value of time as a constructor of respect and the character of a fragrance.

• Maurizio cerizza, Master perfumist, combines theory and instinct, science and intuition.

• Domite bionondi, Paper artist, translates silences into visual poetry.

• Nino Machaidze and Lounge, lyrical musicians, interpret the perfume as an emotional symphony.

• Ksenia Penkina, Pastry, transform simple ingredients into gustatory art master pieces.

• Kayone, Graphitero, introduces urban art as a symbol of authenticity and self-expression.

• Mohammed Abu Nashi, Executive Director of Nahir and Oud Explorer, takes the passion for the authentic until its last consequences.

Each of them contributes with his unique look at this sensory kaleidoscope that is The House of Oud.

Art in flasks: Liquid sculpture

Beyond the content, each bottle of The House of Oud is a sculptural work in its own right. Hand painted designs, artistic finishes and organic forms give visual identity to the brand. No bottle is equal to another. Each bottle is an unrepeatable canvas, a manifestation of individuality that raises the act of perfuming at an aesthetic ritual.

Raw materials of the highest quality

The brand pays special attention to the selection of ingredients, working exclusively with exceptional quality raw materials. The OUD, of course, is one of its pillars, but not the only one. Bulgarian roses, gray amber, incense of Somalia, resins, Italian citrus fruits, noble woods and refined musk shape a rich, complex and sensual olfactory palette.

A proposal without borders

Thoho has no limits or geographical or conceptual. Its fragrances are inspired by Morocco, Japan, Italy, the Middle East, and even in universal emotions such as love, nostalgia or freedom. Each collection invites you to explore a universe, to open a door towards new smell dimensions and emotion.

Perfumery Laura: Official distributor of The House of Oud in Spain

The creations of The House of Oud are available in Perfumery Laura, Boutique specialized in perfumey niche luxury located in the heart of Alicante. With more than four decades of experience by selecting the best brands in the world, Perfumery Laura offers its customers an unparalleled shopping experience, expert advice and exceptional curatory. Discover The House of Oud In this space is to live high perfumery as an intimate and transforming experience.

A sensory journey that transforms perception of perfume

The House of Oud invites all sensory explorers to be carried away by unexpected, emotional and deeply artistic compositions. Here, the perfume is not just a fragrance; It is a living story, a bottled emotion, a work that takes on the skin as if it were portable art.

The future of perfume: multidimensional, artistic and emotional

With the look always put on what is coming, The House of Oud is committed to a future where the perfumery is integrated with other creative disciplines, where art and science continue to talk to create experiences that go beyond the olfactory. In a world saturated from the predictable, this brand represents the difference, audacity, authenticity.

Discover the most exclusive fragrances of The House of Oud in Perfumery Laura and let yourself be carried away by a universe where each perfume is a story, each story is art, and each art has aroma.